Did You Know…
>> Between 2 to 4% of income is lost due to theft or mistakes at the cash register.
>> According to the USDA, hand washing is the number one defense against foodborne illnesses.
>>Restaurant sales should top at $537 billion in 2007, compared to $42.8 in 1970.
>>There are approximately 935,000 restaurants in the country - plus one, yours.
>>Coupons have a low success rate in generating repeat customers.
>>7 out of 10 restaurants are single-unit independent operations.
>>59% of restaurants offer televisions for customer viewing.
>>37% of Americans have used take out at tableservice restaurants.
>>The restaurant industry is the second largest employer. The U.S. Government is the first.
>> Add low calorie and vegetarian meals to the menu.
>>Start advertising before you open the doors. Contact your local newpaper food editor and request a write-up.
>> Subscribe to restaurant business magazines to learn how other restaurant owners cope.
>>Save money by designing and printing your own menus using specialty software like MenuPro.
>> A first year restaurant has a better chance of survival when concentrating on good food at a reasonable price. Save the fancy decor for later.
>>Customer Service, Customer Service, Customer Service...enough said.
>>Carefully choose a name for your restaurant. It should reflect the foods you serve and could mean the difference between success and failure.
>>Buy a couch for your office. Odds are you'll have nights that you may not have the strength to make it home. It will also be a good place when you need to get away when things get rough.