PepsiCo and Anheuser-Busch InBev N.V., the people behind Pepsi, Doritos, and Bud Light, have decide to combine their powers in the face of evil. Well, “evil” in this situation is Coca-Cola and others.
Combining their powers in anticipation of the Super Bowl, the three brands will be displayed in the same store standees with the moniker “Super Bowl. Super Team. Super Party.”, letting shoppers grab their soft drinks, beer, and snacks in the same station, with mail-in rebates rewarding those that do.
This, naturally, presumes a few things:
- You’re not watching the game at a bar (or you’re watching the game at all)
- Your friends enjoy Bud Light, Doritos, and Pepsi (instead of the valid alternative of Miller Lite, Tostitos, and Coke, or Killians, Takis, and Dr. Pepper… or any other variation)
- If you do like those brands, you like those specific variations.
If anything, it will be a great display for people just running in and out for accessories to bring to a party, as nobody will honestly complain about any of them.
The tactic should undoubtedly work out in favor for the two parties involved, but they won’t be advertising or otherwise combining their efforts more than usual: Pepsi and Busch are just bundling the brands together, Ad Age reports.
As a reminder, there’s both good fat and bad fat, so while you’ll be blocking one you don’t want, you might be blocking one you do want.
Pepsi Special, the latest in Pepsi’s Japanese arsenal of flavors and variations we haven’t seen in America, has a new twist we’ve not seen before on a soft drink. It’s not a new flavor, something that a Freestyle machine can always try, nor is it alcohol, something that rare Freestyle machines (and enterprising drink mixers) can try out.
In fact, it’s largely the opposite. Pepsi is trying their best to keep their flavor while actually preventing the body from absorbing fat. Pepsi Special, as reported by FoodBeast, contains a special type of dextrin that makes it hard for the body to absorb fat. Classified as “food for specified health uses”, a bottle runs for 150 yen.
Will it come to America? If it really holds true to it’s promise of blocking fat, and can be marketed as such in America, Pepsi would be foolish not to run this alongside their diet drinks.
Once again, Japan dares go where most American businesses will not.
While America is in a constant struggle for dominance between Pepsi and Coke, Japanese Pepsi has free reign to try things and see what works. America spends months leading up to Pepsi Max, Japan cranks out four new flavors this year. Admittedly, they’re limited edition, but they do sound interesting.
Pepsi Pink, Pepsi Black, and Pepsi Salty Watermelon have hit earlier in the year. Pepsi White, just announced, will reach their shelves on December 11th. For 140 yen (and in an assortment of snowman-decorated bottles), the mandarin orange flavored drink will round out their year of specialty soft drinks.
If you’re a Pepsi drinker, would you attempt this one?