It’s official: Psy’s Gangnam Style video is the most-watched YouTube clip of all time. Naturally, this would lead to cross-marketing to capitalization, but it looks like Psy won’t be crafting this crossover.
A Russian company, Woobo, plans to release Oppah, Gangnam Style Vodka, if Psy agrees. “Gangnam Style” has already been registered as a trademark for goods and clothing, but didn’t include beverages. This is where Woobo steps in, hoping to market a Gangnam Style vodka. The trademark won’t be registered in Russia unless Psy agrees.
Will you take a shot of this vodka? By the time it reaches shelves, will you still be a fan of Psy? Will 2013 see a swath of drunk Gangnam Style drinkers dancing Gangnam Style?