Every once in a while, a major chain releases a food product that’s so out there, so unique, and so over the top that it gets attention. Burger King’s Bacon Sundae, KFC’s Double Down, and Wendys’ Baconator are all dishes that have gained notoriety for being out there. Nobody can argue that they’re healthy, and nobody wants to; it’s food for gluttons of punishment.
Taco Bell recently took on this challenge of making “viral” food, one that will spread via word of mouth more than anything, with the Doritos Locos Taco. It’s a normal taco in all but the shell, which is a specially-crafted taco that recreates the taste, appearance, and texture of a Dorito nacho cheese chip.
A viral hoax was played on the people of Bethel, Alaska, as well. Someone had started the rumor that Bethel would be receiving a Taco Bell; the small town is only accessible via boat or plane, and the closest way to run for the border is to head three hours out to Anchorage.
Taco Bell heard word of the rumor, and while they couldn’t bring a Taco Bell to the town, they decided to air-lift a taco truck to the town. Giving away roughly 10,000 of the new taco, Taco Bell obviously used it as a promotional piece more than anything; that’s 10,000 promotional tacos, a half-minute commercial, and a short film dedicated to how Taco Bell brought food to the hungry and wanting masses.
Taco Bell has had immeasurable success with their Doritos Locos Tacos. They’ve tackled expanding their menu recently with $1 Cravings, but look to find repeat success.
Gawker confirms that Taco Bell will be releasing a Cool Ranch Doritos Taco, and are even considering more flavors, including one flavored like Chili Lime.