PepsiCo and Anheuser-Busch InBev N.V., the people behind Pepsi, Doritos, and Bud Light, have decide to combine their powers in the face of evil. Well, “evil” in this situation is Coca-Cola and others.
Combining their powers in anticipation of the Super Bowl, the three brands will be displayed in the same store standees with the moniker “Super Bowl. Super Team. Super Party.”, letting shoppers grab their soft drinks, beer, and snacks in the same station, with mail-in rebates rewarding those that do.
This, naturally, presumes a few things:
- You’re not watching the game at a bar (or you’re watching the game at all)
- Your friends enjoy Bud Light, Doritos, and Pepsi (instead of the valid alternative of Miller Lite, Tostitos, and Coke, or Killians, Takis, and Dr. Pepper… or any other variation)
- If you do like those brands, you like those specific variations.
If anything, it will be a great display for people just running in and out for accessories to bring to a party, as nobody will honestly complain about any of them.
The tactic should undoubtedly work out in favor for the two parties involved, but they won’t be advertising or otherwise combining their efforts more than usual: Pepsi and Busch are just bundling the brands together, Ad Age reports.