It really, really shouldn’t take until next Christmas for the new, revised Easy-Bake Oven to hit shelves, but when in the season…
With Anthony Bourdain, Jamie Oliver, Guy Fieri, most of the Iron Chefs, and more male chefs being highly visible on television and the media, there’s enough testosterone shown in the kitchen to give boys a male role model, if they wish to pursue a culinary career.
But, if they want a Easy-Bake Oven, the default toy for children who want to cook without severely burning themselves, they’re relegated to pink and purple designs. Now, I’m of the mindset that, as a male, if you’re offered something in pink and opt out, you need some confidence-boosting. Nobody cares if you wear or use pink products.
I’m an adult male; I can deal with any and all criticism. A young girl’s campaign for a male (or neutral) designed Easy-Bake Oven has successfully resulted in Hasbro announcing they’ll be releasing a black/silver/blue model next year.
It may not be due to the actual campaign, as Hasbro says it has been working on a model for eighteen months (one needs to wonder what exactly takes 18 months about “change color scheme”), and will include boys in the advertising for the product that should hit shelves in summertime. The current model will not be replaced, as it sells well, but will be sold in unison.